The new company, Toshiba Industrial Products Asia Co Ltd will be located in Dong Nai Province, and will manufacture high-efficiency industrial motors rated at under 100 horsepower, plus their parts.

The company will construct a factory on 8ha in Amata Industrial Park. Work is scheduled to begin April 2009. Operation is expected to start in September 2010. Total investment in facilities construction and manufacturing equipment is around US$77 million dollars.

Toshiba selected Viet Nam as home to the new motor manufacturing base for reasons of the ability to secure talented human resources, and advantageous logistics to the worldwide market, particularly North America and Asia. The Amata Industrial Park also offers distinct advantages such as tried and tested site management, plus proximity to a modern harbor. The park’s location close to HCM City, Viet Nam’s largest city, with a population of over 6 million, will also assure access to qualified people. When the new facility reaches full capacity in 2015, it will be able to manufacture up to 1.2 million high-efficiency industrial motors a year, including key components, as required by the market.

Key features of Toshiba high-efficiency motors include their low noise and low malfunction rate. As the new company ramps up its business, its initial product line will include parts for export to North America. It will subsequently start exports to China, Southeast Asia and Japan, toward achieving a US$210 million sales target by 2015.

Alongside Toshiba’s three existing manufacturing bases, Toshiba Industrial Products Manufacturing Corporation in Japan, Toshiba Dalian Co Ltd in China, and Toshiba International Corporation in the United States, Toshiba Industrial Products Asia Co Ltd will form a manufacturing and sales system serving the global market, Toshiba Group targets net sales of US$800 million for its motor business by 2015.