The events were organised by the European Union Business Avenues Organisation and the HCM City branch of the Vietnam Chamber of Commerce and Industry.

According to Jan Naplava, representative of the European Union Delegation to Vietnam, Business Avenues is a programme assisting small- and medium-sized European enterprises to seek business opportunities in the ASEAN region.

Under the programme, over 100 European companies have participated in trade promotion activities with a view to partnering with counterpart enterprises in Vietnam, Singapore, and Malaysia.

The participating European delegation operates mainly in manufacturing ceramics, interior design, and decoration.

The delegation praised Vietnam’s business advantages in comparison with other nations in the ASEAN region and highlighted its role as an important partner of the EU.

Looking forward, the EU Business Avenues intends to send additional delegations to the city.