Established in 2006 by two entrepreneurial friends in their early 30’s, Wrap & Roll Joint Stock Company is now recognised as a pioneering food chain in Việt Nam with 11 restaurants in Hà Nội and HCM City and four franchise outlets in Singapore.

 

This year it plans to launch a new concept restaurant chain to address a different market segment.

 

Chad Ovel, a partner at Mekong Capital, said: “The company has built it with the application of best practices and systematic processes seen in large international restaurant chains, which provide a foundation for the company to continue to open new restaurants at a rapid rate.”

 

Mekong Capital not only sinks money into companies but also supports them with strategic consultancy in many areas like human resources, restructuring, management practices and corporate finance.

 

The $112-million Mekong Enterprise Fund III, launched last month, is a private-equity fund focusing on consumer-driven businesses in Việt Nam such as retail, restaurants, consumer products, and consumer services.