Co-organised by the RoK’s Ministry of Industry, Trade and Energy (MoITE) and the Korean Trade-Investment Promotion Agency (KOTRA), the three-day event sees 50 RoK enterprises displaying their products like cosmetics, food, and home appliances.

 

There are also business-to-business exchanges between RoK and Vietnamese firms during the festival.

 

E-mart, the RoK’s largest distributor, is showcasing many famous RoK products which are on shelves of its supermarket in HCM City.

 

In addition, 1,000 prestigious products from well-known Korean brands such as Tony Moly, Enprani, Ottogi, Paldo and Daesang will be introduced to Vietnamese consumers, in addition to many interesting entertainment activities like a K-POP contest and K-POP dancing.

 

Kim Jae Hong, KOTRA Chairman, said the agency hoped the event would contribute to boosting bilateral trade, particularly in consumer goods, between the two countries.

 

On this occasion, KOTRA signed memoranda of understanding with LAZADA Vietnam Co. and CJ IMC Vietnam Co.