This is one of the results of a recent survey on consumer opinion on Vietnamese goods conducted by FTA Research & Consultancy Market Research Agency in the four major cities of Hanoi, Danang, Can Tho and HCM City.

Consumers in HCM City are cost conscious with 47 percent of them fond of buying Vietnamese goods because of the cheap prices while those in Danang value quality over price. However, consumers say that Vietnamese goods should be improved in terms of design and offered at more competitive prices.