HCM City real estate broker to launch promotion
Date: 4/6/2010 2:40:10 PM
Floor links, customer support for 10-50% of the value of products, promotions when paying 50-100% of the value, etc. is currently being applicated by HCMC real estate broker with little change expected to create a land market.
Customers, investors are choosing the location in Binh Duong at Real Estate Sacomreal-S (HCMC) March 20th. Photo: Vu Le.
Coastal markets such as Binh Duong, Dong Nai and Vung Tau are busy selecting the information infrastructure of the South East Metropolitan Areas but still no signs of prosperity. To turn the situation, at the end of first quarter, many real estate businesses in Saigon handshakes refreshing blend market by "into one basket" products attached to new preferences.
In April 1st, three real estate transactions floors of Hoa Binh, Vietnam House, Song Phat link up in HCM City. With this partnership, customers of the three floors above can handle the product information offered by two floors left with the same price level. Products of the 3 floors are mixed together to form the diversity help customers to choose.
Previously, on March 28th, the Thu Duc Housing Development Company (Thuduchouse) has launched the product line Thuduc House Apartment, accompanied by several new incentives. For example: the investor support from 10 to 50% of the apartments, customers who pays 50% of the apartments will get the apartment rightaway and will be reduced by 2% on total product value. In cases where customers pay 100% will be reduced 3% of the apartments, banks supporting up to 70% of product value. Sale price of apartments range from 15.2 to 17 million dong per m2. Also, for products to be direct with people who have needs, investors have linked with a series of transactions stood out distribution projects, including Tin Nghia real estate transactions floor.
The business community in HCM City real estae even "blow the fire" for the real estate market by offering their products to find the coastal exciting purchasing atmosphere. March 20th, in Saigon, Sacomreal-S real estate trading floor held the draw for the project location selected residential services, Tan Binh, Di An, Binh Duong. Because the price of the product is quite soft, only 2.5 to 2.7 million dong per m2 with an area of 100 m2 and 128 m2 common platform for the corner position, so many investors and draw customers has to bid to buy. Seven days later, Sacomreal-S continue to organize open-sell products in residential projects administrative center of Di An, Binh Duong Province, has attracted many investors to order.
This floor leader said, during the Saigon Real Estate Product cannot found the output, the businesses distribute their products to coastal to launch and fill in the gaps for the market.
Director of Hoa Binh real estate floor general, Le Quoc Duy said: "Currently the volume of transactions of land in HCM City is low and weak. Refresh market expectations of the enterprise rather than is not the determining factor of the navigation property. "
According to Mr. Duy, all marketing abilities to be effective only when the market itself has good internal strength, strong purchasing power, high liquidity. How do today: the link floor, basketball mixed housing products, promotions and more forms of preferential treatment is just the first step to prepare additional capacity of enterprises, share common customer base is very limited consuming. "It does not exclude the projected points fall feel of the market in time to be in the business is ready to prepare," he said.
However, Mr. Duy said that when a crisis occurs, the real estate brokerage industry increasingly difficult. When customers turned away at the market as well as real estate brokerage profession facing fierce competition tornadoes than ever before. This requires brokerage services, real estate must be distributed, shuffle, and the perfect time to enhance the transparency of the new product to convince customers.
(Source:vnexpress.net)