This was affirmed by the Vietnam Food Association during its seventh congress on the 2012-2015 period in Can Tho City on September 6.

The association said Vietnam will implement five measures to ensure the efficiency of rice exports including improving the quality of rice and seeds, establishing high quality material zones, building trademarks, and diversifying rice products to meet market demands.

These measures aim to strengthen the country’s competitive edge, maintain and consolidate traditional markets and meet the requirements of new markets to increase its market share. It is also important to link production to consumption, ensure stable prices for rice, and deal with dumping.

Over the past eight months, Vietnam exported 5.3 million tonnes of rice worth US$2.525 billion, up 11.4 percent in quantity and 23.8 percent in value against the same period last year. The country is expected to export a total of 7 million tonnes of rice in 2011.